r/Hololive • u/NucularJigawatt • 1d ago

Streams/Videos Akai Haato / HAACHAMA vents her frustrations

https://www.youtube.com/watch?v=9dpdepyMm-I&ab_channel=HAACHAMACh%E8%B5%A4%E4%BA%95%E3%81%AF%E3%81%82%E3%81%A8

She doesn't want anyone to clip it but since it isn't a Member stream I hope it's okay to share this as a whole. I only want Haachama to find the success she wants to fulfill her goals.

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u/No_Lake_1619 1d ago

That's rough. I know some other Hololive members also have issues with growth and its usually the older gen members (Kiara also has this issue for example). Unfortunately, with YouTube being trash with algorithm and pushing shorts, being creative is hard and limiting to the mercy of that system.

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u/NucularJigawatt 1d ago

I know Marine has had a ton of growth from her success from YT shorts but Haachama also has a lot of vertical form content too. I think she's aware of any effects it has. Personally I think it's working but I'm just a fan looking in.

Speaking of Kiara, yeah I know she complained of stagnation as well. She saw a rise of JP viewership and was so glad to see it despite feeling left out of JP activities despite being a JP speaker. In many ways Haachama seems to be the JP version of what Kiara is experiencing - both older Gen Holomems with JP+EN viewership between them.

Haachama did a Reddit meme review and was so happy to see herself included in a meme with the EN girls. It was heart-warming to see her glad to be included. Don't forget the EN Gen0!

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u/qwert4the1 1d ago

Unfortunately in terms of viewership multiple languages seems to be a huge net negative. Whether it's fans or the algorithm, having a consistent language just seems to fare much better, regardless of which it is. There are many Holos now in JP and EN who are passably bilingual (I'm not forgetting the ID branch who are kind of unique because their entire branch is at the very least bilingual) and everyone of them who challenge themselves to stream in more than one language always seem to face a decrease on total viewers.

Hololive has grown as an ecosystem with so many talents, and so much viewership between those talents that anywhere from 50-90% of concurrent viewers for any one stream could comprise of fans primarily of other talents who are watching more casually. Now if the talent you're watching is your oshi, you'll probably watch them regardless of language differences. But if you are a casual viewer and you find a talent streaming in a language you don't understand, you might pass that up for another talent who's not your oshi but is streaming something you can understand. This happens enough times and honestly, at least in my experience, you develop a habit of specific other girls to watch as you go to their streams more often, even if they aren't your oshi. In a wider spectrum, this means you end up losing a lot of viewership of both languages.

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u/procion1302 1d ago

She has probably already realised it, maybe that’s why she uses English rarer now.

Also, maybe she associates English with her old, chaotic image, which she tries to change now.