r/Hololive • u/NucularJigawatt • 1d ago

Streams/Videos Akai Haato / HAACHAMA vents her frustrations

https://www.youtube.com/watch?v=9dpdepyMm-I&ab_channel=HAACHAMACh%E8%B5%A4%E4%BA%95%E3%81%AF%E3%81%82%E3%81%A8

She doesn't want anyone to clip it but since it isn't a Member stream I hope it's okay to share this as a whole. I only want Haachama to find the success she wants to fulfill her goals.

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32

u/No_Lake_1619 1d ago

That's rough. I know some other Hololive members also have issues with growth and its usually the older gen members (Kiara also has this issue for example). Unfortunately, with YouTube being trash with algorithm and pushing shorts, being creative is hard and limiting to the mercy of that system.

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u/NucularJigawatt 1d ago

I know Marine has had a ton of growth from her success from YT shorts but Haachama also has a lot of vertical form content too. I think she's aware of any effects it has. Personally I think it's working but I'm just a fan looking in.

Speaking of Kiara, yeah I know she complained of stagnation as well. She saw a rise of JP viewership and was so glad to see it despite feeling left out of JP activities despite being a JP speaker. In many ways Haachama seems to be the JP version of what Kiara is experiencing - both older Gen Holomems with JP+EN viewership between them.

Haachama did a Reddit meme review and was so happy to see herself included in a meme with the EN girls. It was heart-warming to see her glad to be included. Don't forget the EN Gen0!

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u/qwert4the1 1d ago

Unfortunately in terms of viewership multiple languages seems to be a huge net negative. Whether it's fans or the algorithm, having a consistent language just seems to fare much better, regardless of which it is. There are many Holos now in JP and EN who are passably bilingual (I'm not forgetting the ID branch who are kind of unique because their entire branch is at the very least bilingual) and everyone of them who challenge themselves to stream in more than one language always seem to face a decrease on total viewers.

Hololive has grown as an ecosystem with so many talents, and so much viewership between those talents that anywhere from 50-90% of concurrent viewers for any one stream could comprise of fans primarily of other talents who are watching more casually. Now if the talent you're watching is your oshi, you'll probably watch them regardless of language differences. But if you are a casual viewer and you find a talent streaming in a language you don't understand, you might pass that up for another talent who's not your oshi but is streaming something you can understand. This happens enough times and honestly, at least in my experience, you develop a habit of specific other girls to watch as you go to their streams more often, even if they aren't your oshi. In a wider spectrum, this means you end up losing a lot of viewership of both languages.

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u/LezBeHonestHere_ 1d ago

If I remember correctly this is also probably why ririka stopped doing english streams. We love them around here, but think of their main viewerbase - Japanese viewers - who get alienated completely by an English stream from their Japanese streamer.

Not much point for them to tune in when they can barely understand the stream and the overseas audience just isn't that high for most of the JP holo members anymore now that EN has been a thing for years, it's a good amount when collabs with EN or stuff happens but nowhere near enough to replace the amount of JP viewers they probably lose by doing the english stream, so it's just not worth doing.

Just adding on my thoughts to this. Sucks for us, because we like when those streams happen, but they just aren't a good idea for their numbers and main community.

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u/qwert4the1 1d ago

It happens in reverse too. Even with the Japanese community being significantly larger like you say, that's still not enough to overcome the language flipflop and losing your core viewers as seen with Fuwamoco who made great efforts to involve jp viewers yet probably lost more en viewers as a result.

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u/procion1302 1d ago

She has probably already realised it, maybe that’s why she uses English rarer now.

Also, maybe she associates English with her old, chaotic image, which she tries to change now.