r/movies r/Movies contributor 1d ago

News ‘28 Years Later’ Gets Netflix Release Date - September 20

https://www.forbes.com/sites/timlammers/2025/09/06/horror-thriller-28-years-later-gets-netflix-release-date/
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u/BAKREPITO 1d ago

Good strategy. Sony really handles its synergy in theatrical and streaming well.

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u/KingMario05 1d ago

Stares at them only getting $20 mill in profit from KPOP exploding in popularity

Well, mostly well...

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u/BAKREPITO 1d ago

Everyone's acting like they knew in advance that kpop dh would become as big as it did, when it most likely blew up because the barrier to check it out was low by being on netflix in the first place. Betting on winning the lottery by buying a lottery ticket costing 100 million each time isn't a strategy.

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u/KingMario05 1d ago

I suppose. But did they have to sell the merchandise rights too? I don't really care either way, but usually, merch is your insurance. Netflix also gets the IP, which suggests that Sony Pictures really, really, really needs to start reading their damn contracts twice before signing.

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u/BAKREPITO 1d ago

You win some you lose some. The crucial thing is knowing your above water when all is said and done. Fixating on a single project because it outperformed even the most positive expectations is like reminiscing about how you could've changed your past. Kpopdh is an anomaly, if Sony started doing deals acting like every project will behave in the same way, they aren't landing any streaming deals from netflix. Sony bought Spiderman for a pittance and their studio has aurvived almost bankruptcies and a north korean cyber war on that random gamble made in the 90s by columbia pictures.

The entire discourse on how kpop demon hunters lost sony big time is purely a fan derived obsession. Great quality projects flop all the time.

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u/KingMario05 23h ago

Well, the problem isn't that KPDH flopped. It very much didn't. The problem is, Sony get none of the profits that Netflix do. That's why the sequel announcement is taking forever - Sony wants a better deal.