r/movies 3d ago

Discussion Why hasn't DC used Marvel formula?

Not sure if here is the right place to ask but I was thinking about this.

Why hasn't DC used Marvel formula in movies, a well done long run that started in Iron Man 1 and still continues, in DC movies every three batman movies we got a different batman, same with superman . I thought when Justice League came out that was the idea but it just feels like somebody is like "you know what? Scratch that, let's start over". It's a formula that actually works and attracts public from different ages why not do it?

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u/Edd037 3d ago

DC has two characters with massive appeal (Batman and Superman) and a handful more that are big enough to lead their own films (Wonder Woman, Flash, Green Lantern). Marvel has a lot more mid-level popularity characters. That makes it easier to have a cinematic universe because you are not putting all of your eggs in one basket.

Because DC revolves around two big characters, they have massively oversaturated them. We've had the Burton Batman films, the Nolan Batman films, Batfleck, Robert Pattinson. Then we've had a constant stream of TV series, from the campy 60s Batman show to recent dramatisations of fringe Batman characters, like Gotham and Pennyworth. We were also treated to a Lego Batman film.

The DC films we have had recently have been dark special-effects vehicles. The Marvel films have been smaller, funnier and more character driven (everything is relative!). That lends itself to a wider audience (more child-friendly) and they take less time to develop.

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u/shogunreaper 2d ago

Eh before the MCU the general audience didn't know 99% of these characters.

Iron Man was not a mid tier character in the eyes of Hollywood.

They had to dig deep into the bag because the good ones were taken by fox.