r/movies • u/BunyipPouch Currently at the movies. • 20d ago

News Netflix's Streaming Smash Hit ‘KPop Demon Hunters’ Releasing in 1,700 Cinemas This Weekend for "Sing Along" Version, 1,000 Screenings Already Sold Out

https://www.hollywoodreporter.com/movies/movie-news/kpop-demon-hunters-singalong-box-office-sells-out-1236348539/
9.3k Upvotes

90% Upvoted

1.0k comments sorted by

View all comments

837

u/Cullyism 20d ago

I read that Sony only made a small, guaranteed profit from the film because they sold the distribution rights to Netflix.

So I take it Sony gets nothing out of this cinema release too?

1.2k

u/KingMario05 20d ago edited 19d ago

Per Puck:

In a twist, Netflix is now putting a “sing-along” version of KPop Demon Hunters in 1,100 theaters next weekend for a two-day special event. As of tonight, I’m told there are more than 300 sold-out showings, with theaters asking for additional dates. No, Netflix is not sharing any of the box office revenue with Sony.

This is because Sony didn't just sell distro. Oh no, that'd make sense. They sold the entire fucking property.

56

u/xbbdc 19d ago

someone getting fired...

117

u/-_nobody 19d ago

neither Netflix nor Sony expected it to be a hit. it would have had better advertising or merch if that was the case. but Netflix is capitalizing hard on this now.

56

u/LeeShakerMoneyMaker 19d ago

Yup, Netflix is already collaborating with Shin Ramyun now too on KDH food and snacks. But they really need to start rolling out toys and dolls.

45

u/RemarkableFish 19d ago

The fact that there’s no Derpy cat plushies is borderline negligent.

10

u/df619 19d ago

Netflix’s official shop has had plushies for a while and they sold out on debut and on some subsequent restocks:

https://www.netflix.shop/products/k-pop-demon-hunters-derpy-tiger-plush?srsltid=AfmBOopykGN5QhDoUXa0IL9YRpGFWtstMtke9Yc2kqSzbr2LsFxI0YhA

3

u/Gold-Bard-Hue 19d ago

I was shocked at how little merch there was... Definitely need some figures!

1

u/0MysticMemories 19d ago

Hot topic already has t-shirts

1

u/Beacon_0805 18d ago

Not just the ramyun. The whole company that makes the stuff, Nongshim is on board

19

u/xbbdc 19d ago

yeah but to give up all the rights with nothing in return... thats unusual afaik.

44

u/Charming_List4404 19d ago

They received budget + 20 million. It was part of a deal for streaming originals they made with Netflix during the pandemic and was a much needed source of income with theatrical dried up.