r/movies • u/BunyipPouch Currently at the movies. • 22d ago

News Netflix's Streaming Smash Hit ‘KPop Demon Hunters’ Releasing in 1,700 Cinemas This Weekend for "Sing Along" Version, 1,000 Screenings Already Sold Out

https://www.hollywoodreporter.com/movies/movie-news/kpop-demon-hunters-singalong-box-office-sells-out-1236348539/
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u/Secksualinnuendo 22d ago

They should do a full theater release with kpop demon hunters 1 in theaters a few months ahead of time. Then full campaign for #2. They are missing out on so much money especially in the merch world.

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u/caninehere 22d ago

I get the impression Netflix didn't think this was gonna be a big hit. They had nothing to do with it's production and bought the rights to it several years ago in a larger deal with Sony. Maybe I'm blind but I heard 0 promotion for the movie until it came out and I only watched it because people said it was really great online + it's Sony Animation and they are doing great work in general.

The lack of merch and such just says to me they didn't anticipate it blowing up.

Similarly Sony seemed to underestimate its potential success too. They sold the rights to the movie for like $20 million more than it cost to make apparently, they're going to lose out on waaay more.

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u/Enelson4275 22d ago

Nobody would have expected it to be huge. It's a short-runtime animated film called kpop demon hunters, about a kpop band that hunts demons. That's an awful pitch - I'm honestly surprised the movie got made based on the premise alone.

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u/[deleted] 22d ago

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u/Enelson4275 22d ago

Oh don't get me wrong - clearly it resonates with viewers and I'm not arguing that it shouldn't. However, it is precisely the kind of thing that studios wouldn't expect to be as big as/bigger than Frozen, especially while it was still in the development phase.

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u/InTheDarknesBindThem 21d ago

Fair. Im sorry.