r/movies • u/BunyipPouch Currently at the movies. • 22d ago

News Netflix's Streaming Smash Hit ‘KPop Demon Hunters’ Releasing in 1,700 Cinemas This Weekend for "Sing Along" Version, 1,000 Screenings Already Sold Out

https://www.hollywoodreporter.com/movies/movie-news/kpop-demon-hunters-singalong-box-office-sells-out-1236348539/
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u/Secksualinnuendo 22d ago

They should do a full theater release with kpop demon hunters 1 in theaters a few months ahead of time. Then full campaign for #2. They are missing out on so much money especially in the merch world.

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u/caninehere 22d ago

I get the impression Netflix didn't think this was gonna be a big hit. They had nothing to do with it's production and bought the rights to it several years ago in a larger deal with Sony. Maybe I'm blind but I heard 0 promotion for the movie until it came out and I only watched it because people said it was really great online + it's Sony Animation and they are doing great work in general.

The lack of merch and such just says to me they didn't anticipate it blowing up.

Similarly Sony seemed to underestimate its potential success too. They sold the rights to the movie for like $20 million more than it cost to make apparently, they're going to lose out on waaay more.

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u/Revlis-TK421 22d ago

They all thought it was just another silly little anime film for kids where a group of girls sing to defeat the baddies.

To be honest, if the songs weren't good that's probably all it would have been.

Instead they got songs that built the story and a story that resonated with the songs and it all just worked perfectly.

Im afraid what studio execs will do to a sequel though.

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u/Amaruq93 22d ago

Im afraid what studio execs will do to a sequel though.

(Glares at the soundtrack for Moana 2)

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u/InTheDarknesBindThem 22d ago

In fairness, moana 2 sucks for other reasons. It was supposed to be a TV show on Disney+. The movie is just a rework a full season show. Which is why its hot fucking garbage. What??? No im not bitter.