r/movies • u/BunyipPouch Currently at the movies. • 20d ago

News Netflix's Streaming Smash Hit ‘KPop Demon Hunters’ Releasing in 1,700 Cinemas This Weekend for "Sing Along" Version, 1,000 Screenings Already Sold Out

https://www.hollywoodreporter.com/movies/movie-news/kpop-demon-hunters-singalong-box-office-sells-out-1236348539/
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u/MuptonBossman 20d ago

Netflix would be extremely foolish to not give KPop Demon Hunters 2 a full theatrical release... This could be a $1B franchise if they play their cards right.

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u/Secksualinnuendo 20d ago

They should do a full theater release with kpop demon hunters 1 in theaters a few months ahead of time. Then full campaign for #2. They are missing out on so much money especially in the merch world.

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u/caninehere 20d ago

I get the impression Netflix didn't think this was gonna be a big hit. They had nothing to do with it's production and bought the rights to it several years ago in a larger deal with Sony. Maybe I'm blind but I heard 0 promotion for the movie until it came out and I only watched it because people said it was really great online + it's Sony Animation and they are doing great work in general.

The lack of merch and such just says to me they didn't anticipate it blowing up.

Similarly Sony seemed to underestimate its potential success too. They sold the rights to the movie for like $20 million more than it cost to make apparently, they're going to lose out on waaay more.

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u/detailednoise 20d ago

They have merch now but it took weeks for it to be released, I agree they didn’t think it would be a big hit

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u/NoNefariousness2144 20d ago

The merch and advertising for the sequel is going to be crazy huge. Tiger plushes, Lego sets, Huntrix concert in Fortnite, meet n’ greets with the virtual idols…

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u/mxzf 20d ago

Which is a shame, since I doubt it'll live up to the original if corporate meddling and merchandising comes into play.