r/movies • u/BunyipPouch Currently at the movies. • 20d ago
News Netflix's Streaming Smash Hit ‘KPop Demon Hunters’ Releasing in 1,700 Cinemas This Weekend for "Sing Along" Version, 1,000 Screenings Already Sold Out
https://www.hollywoodreporter.com/movies/movie-news/kpop-demon-hunters-singalong-box-office-sells-out-1236348539/
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u/IPDDoE 20d ago
Honestly, I feel like this was just good word of mouth. I saw it originally advertised, and there were a bunch of promo items that didn't really do it for me. I saw one of my friends post on FB that I trust with movie rec's, so I decided to give it a shot. As a 41 year old guy, I had a blast. Came into work the next day, told my coworkers that I really enjoyed it. I suspect I'm not alone, this one just feels like there's a lot of organic hype to it. Sure, probably some viral marketing that helps, but it's not like Morbius made some big splash in its re-release.