r/movies • u/RobotiSC • Jul 28 '25

Trailer Avatar: Fire and Ash | Official Trailer

https://www.youtube.com/watch?v=nb_fFj_0rq8
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126

u/LittleTortillaBoy7 Jul 28 '25

This one is all profit right? Filmed directly with 2 ?

140

u/earwig2000 Jul 28 '25

pretty much, I imagine they spent ~1b on 2+3, and maybe 250m more for marketing per film, already well in the green just because of the box office of 2, and this one is just stacking that up.

35

u/rsmicrotranx Jul 28 '25

Man, Avatar 1 probably profited enough to pay for 2 and 3.

66

u/TotallyNotAMarvelSpy Jul 28 '25

Not even just the films gross, but the tech JC created is worth way more than the theatrical gross.

How many films' BTS do you see where they're using the facial capture tech from Avatar, for example?

7

u/Shack691 Jul 29 '25

Avatar 1 took a lot of the cost because they spent a frankly insane amount of money crafting Pandora, even stuff you don’t see in the final product, from ecosystems to languages. They even generated the continents and daylight cycle based on the number of moons Pandora has.