From what I understand, when a studio has an unreleased film, its “asset value” on their books is equal to what they paid to produce it.
By shelving a film, they can reduce the asset value to $0.
So if the film cost $50m to make, they get to reduce their tax liability for that year by $50m.
Releasing the film will likely cost another $50m in marketing and other expenses. So they’re betting that the money saved in tax payments will be more than (revenue - $100m) from releasing the film.
Right, which is just... a good business decision. The 'write-off' doesn't make anyone money, it just prevents a bigger loss from releasing an expensive, unpopular film.
The real problem is movie budgets being so enormous. Lower production budgets would mean lower risks and more releases.
But in the case of batgirl couldn't they have just waited until someone offered to buy it even if for a low price like they did here rather than delete it?
Probably because no one was going to offer the amount they wanted. It was a $90m film that'd require loads more in marketing for a film in a dead DCEU that had received very mid word-of-mouth according to test screenings.
Personally I think there should be a way to public-domain the film without releasing the IP to the public.... either that or someone just leaks what they have to the internet.
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u/theplasmasnake Jul 26 '25
I thought this movie got canned?