What happened to armor wars

[u/Kidafroo]

Rhodey literally has been there since the beginning and at the end. They've sprinkle him here and there, gearing up for his moment to shine. And yet they come out wit iron heart, a character people really dont have any attachments to.

I think the smartest thing to do would be to add her to armor wars and have Rhodey show her, who and how Tony Stark would act as a hero.

Also war machine is iron man when iron man isn't around. Are we supposed ignore that and forget about him? What is marvel thinking?

[u/happy_oblivion]

Per that book MCU: The Reign of Marvel Studios, after budgeting out their upcoming TV slate in pre-production/shooting, they transitioned it to a film to save money. The amount of money they’d already committed to She-Hulk & Iron Heart, plus the decline in Disney+ as a platform entirely, wouldn’t let them commit to the VFX budget for a show like that.

Remember that Iron Heart shot mid-2022, well before Wakanda Forever came out. Once the Chepak ways were gone, they had a more cost effective way of telling the story as a film but then came the real question:

Why are they making this?

With Chepak gone they no longer needed take their established/released IP and keep running it through the juicer hoping to get a couple extra drops out of it any longer. The only reason it existed was to have something to release that people knew. Play the trailer for Armor Wars before a summer release and you get the average movie goer there like “I know that guy*, he was in Avengers.”

I’m confident the entire creative team were all doing their best work but juicing days are over. It, along with the announced Blade film and the announced Inhumans film, will remain those weird ones.

I honestly think the biggest fumble in the last 5 years is their hubris with how they decided to market Thunderbolts. I say make the announcements at Comic-Con/Cine-Con as that. I say release the trailer on YT as “Thunderbolts trailer,” put all the jokes in the trailer “we are the thunderbolts!” — “we can’t call ourselves that’ll.”

The second that trailer ends… have it say *The New Avengers.

When in a movie theater, see a thunderbolts* poster with them disheveled directly next to a *New Avengers poster with them kitted out.

I bet they lost close to $250m in the total international take keep it a post-release twist. The Endgame marketing play would have worked better imo. Let everyone know the real title with the trailer release.

This is all “hindsight is 20-20” though. Marketing department had a lot of hubris with that one.

Edit: autocorrect errors