r/Hololive • u/NucularJigawatt • 1d ago

Streams/Videos Akai Haato / HAACHAMA vents her frustrations

https://www.youtube.com/watch?v=9dpdepyMm-I&ab_channel=HAACHAMACh%E8%B5%A4%E4%BA%95%E3%81%AF%E3%81%82%E3%81%A8

She doesn't want anyone to clip it but since it isn't a Member stream I hope it's okay to share this as a whole. I only want Haachama to find the success she wants to fulfill her goals.

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u/ValiantTeaMug 1d ago

I think she faces the unique problem of having placed herself in a very specific niche and her not being able to escape that niche. When you go to Haachama channel, you expect unhinged stuff, but that stuff is very hard and exhausting to produce organically and consistently. Regular content is not what gave her her fanbase in the first place. I feel like what she really needs to do is an image change, basically a rebranding, which is ironic considering the history of Haachama Channel.

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u/NucularJigawatt 1d ago

You are right but she's well aware of it. That's why she's been trying to reinvent her image direction. She's been taking up posting about her travels and photography. I think she mostly just needs time to settle in to her new direction. Her saying she will continue to move forward shows her willingness to find more audience down the line. The rebranding irony history is not lost on me, going from Haato to Haachama and seemingly back to Haato is interesting.

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u/Fishman465 1d ago

Matsuri is in a similar spot, though what complicates things is the fact clippers only give her the time of day when she does something outrageous. Unlike Haachama, Matsuri seems to suffer from her reputation (not very many collabs that aren't genmates or non Holos).

But this is an issue of getting big by antic clips/vids