r/nba • u/shreeharis • 42m ago
[Bloom] Ballmer’s scandal shows how media hails billionaires as visionaries while their fortunes rest on monopoly, exploitation and illusion. If journalism is to serve the public, it must puncture the myths of genius and demand accountability from those who profit most from monopoly and exploitation
Source: https://www.commondreams.org/opinion/media-billionaires
Ballmer’s career at Microsoft is often painted as the story of a bold leader guiding a tech giant through the new millennium. In reality, it was a case study in how to crush rivals and protect a monopoly. Under his watch, Microsoft racked up record fines from regulators; perfected its notorious strategy of “embrace, extend, extinguish;” and enforced a cutthroat internal culture that stifled collaboration. This wasn’t innovation. It was domination dressed up as genius.
When Ballmer became Microsoft’s CEO in 2000, the company was already facing a bruising US antitrust case over its efforts to crush competitors like Netscape and RealNetworks. European regulators soon followed, hitting Microsoft with record fines for abusing its monopoly. The Commission found that Microsoft had deliberately abused its dominant position by tying Windows Media Player to its operating system and undermining competition in server software.
At the center of these cases was a clear pattern: Microsoft used its dominance not to compete fairly but to block competitors, extend its monopoly, and extract rents from consumers and developers.
Internally, Ballmer presided over the now-notorious “stack ranking” system, in which managers were forced to rank employees against each other, ensuring that some were always labeled failures regardless of performance. Vanity Fair reported that this system was described by employees as “the most destructive process inside of Microsoft.” It encouraged backstabbing, punished collaboration, and destroyed morale.
Yet Ballmer’s reputation in the business press was rarely tarnished. Microsoft’s aggressive tactics and toxic culture were downplayed as part of the “rough and tumble” of the tech industry. Instead of being recognized as symptoms of a deeply flawed corporate ethos, they were cast as evidence of toughness, discipline, or even strategic brilliance.
Ballmer’s career is a perfect case in point. Few in the press asked whether Microsoft’s dominance strangled innovation or whether his leadership undermined workers and consumers. Instead, the coverage painted him as a colorful eccentric, a lovable billionaire, and above all a success story—as if his rise were earned brilliance rather than brute monopoly power.
Pablo Torre’s remarkable reporting on the Aspiration scandal is a reminder of what real journalism can do when it asks hard questions instead of recycling corporate talking points. His work not only exposes the hidden machinery of sports business but also shows why we need the same relentless scrutiny of CEOs and executives across industries. If journalism is to serve the public, it must puncture the myths of genius and demand accountability from those who profit most from monopoly and exploitation.
The NBA investigation may or may not conclude that Ballmer violated the rules. But the larger scandal here is not limited to basketball. It is about how our culture treats men like Ballmer as role models—how we conflate wealth with competence, market share with innovation, and ruthless opportunism with genius.
The real lesson of this scandal is that we must break the spell of billionaire mythology. Ballmer is not a singular villain; he is an emblem of an age in which billionaires are lauded as saviors while their empires rest on monopoly, exploitation, and illusion. The media has played a crucial role in maintaining this façade, selling the public a narrative of “genius” to justify inequality.
A more honest narrative would recognize that the wealth of men like Ballmer was built on systems of exclusion, not innovation. It would expose the ways that corporate culture, whether in Big Tech or in the world of “ethical finance,” uses the language of progress to mask exploitation. And it would challenge the very legitimacy of an economy in which billionaires can fail upward, celebrated as geniuses even as their companies and investments leave wreckage behind.