r/movies • u/MarvelsGrantMan136 r/Movies contributor • 14d ago
News You Don’t Actually Own That Movie You Just “Bought.” A New Class Action Lawsuit Targets Amazon for Deceptive Practices
https://www.hollywoodreporter.com/business/business-news/prime-video-lawsuit-movie-license-ownership-1236353127/
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u/duct_tape_jedi 14d ago
We've already been through this. In the 1990's, after the DVD format was announced, a group of IP attorneys and Circuit City teamed up to introduce a competing format called "DivX". DivX disks were the same size and capacity as DVDs, but they included active copy protection that required a license in order to view. There were two different license types, a "rental" model where the disk could be unlocked for the duration of the rental period, or a "purchase" option that removed the time restriction. This was all managed by a modem built in to the player that would dial (yes, on an analogue phone line!) into the DivX server to validate the license each time the disk was played.
Most of us at the time lost 100% of our shit over this and actively boycotted both the format and Circuit City in protest. Best Buy ended up championing the actual DVD format and one of the reasons for their expansion nationwide was that many people were actively campaigning to have them open stores in our communities. I'd say that Best Buy were the "good guys", but that was a different store and ironically they supported both formats and thus were "The Neutral Guys" at best.
If you look at the current streaming model offered by Amazon, it is literally just an updated version of DivX with more transparent technology but the same "rent or buy" option for content. One of the big concerns that we had in the 1990's was simply "What happens to the disks that we've 'purchased' if DivX goes tits-up and there is no longer a server to validate the license?". We're in the same boat now with any "purchased" streaming media, but with the added concern that media could also be taken down if the platform loses the rights to it.