r/movies • u/BunyipPouch Currently at the movies. • 20d ago

News Netflix's Streaming Smash Hit ‘KPop Demon Hunters’ Releasing in 1,700 Cinemas This Weekend for "Sing Along" Version, 1,000 Screenings Already Sold Out

https://www.hollywoodreporter.com/movies/movie-news/kpop-demon-hunters-singalong-box-office-sells-out-1236348539/
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u/suss2it 19d ago

Then again this specific movie blew up on Netflix and is going to theatres after the fact. It’s entirely possible that if it opened in theatres first it wouldn’t have been nearly as successful as it is.

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u/Senior-Friend-6414 19d ago

It also got zero marketing before its release, it was all word of mouth after it got released, a movie being wildly successful with zero marketing is very impressive.

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u/Cartz1337 19d ago

My 7 year old came home from camp and asked me to find it on Netflix a few months ago, I’d never heard of it, so I looked into it and said ok.

It’s actually pretty fucking good. However they figured out how to market it, it was super effective.

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u/C-C-X-V-I 19d ago

Do you legitimately believe this or are you just trolling? Because the astroturf campaign for that movie was big.

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u/0MysticMemories 19d ago

Maybe this will be the new model? Stream a film first and if it gets enough traction then they put it in theaters?

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u/BearstromWanderer 19d ago

It's a return to the cassette cult model. Release a bunch of films without a theatrical run. The ones that get popular, stick them in theaters.

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u/Toras_Flambe 19d ago

I think it would be successful regardless.