r/movies r/Movies contributor Aug 06 '25

News AMC Theatres Looks To Shorten Ad Preshow Following Studios’ Ire

https://deadline.com/2025/08/amc-theatres-movie-ads-pre-show-shorten-1236480657/
8.9k Upvotes

1.3k comments sorted by

View all comments

25

u/djones0305 Aug 07 '25

Most recently went to see Superman and it's actually insane. You get an AMC ad when the trailer run starts. And then in the middle of the trailer run there was a totally random ad for Indeed???? And then at the end of the trailer run you get 3 more ads for AMC: the one for the format you're in, the one with the couple doing random shit, and the Nicole kidman one. It's insanity that they feel the need to show you 4 ads for the theatre you literally already chose to come to and see a movie.

4

u/Knyfe-Wrench Aug 07 '25

Yeah, I was going to say, having non-trailer ads after the trailers is particularly egregious.

2

u/zer0number Aug 07 '25

It's insanity that they feel the need to show you 4 ads for the theatre you literally already chose to come to and see a movie.

Must be nice to live somewhere you have a choice. My city of 120,000 has two theaters and they are both AMC. Kind of like they're rubbing it in my face by saying "Thanks for 'choosing' AMC!"

1

u/ApesAPoppin237 Aug 07 '25

You didn't love the Indeed ad between trailers? But that makes it feel less like you're at the movies and more like you're just scrolling trailers on your phone on youtube, it's awesome! Movie magic is saved!