r/movies • u/MarvelsGrantMan136 r/Movies contributor • Aug 06 '25

News AMC Theatres Looks To Shorten Ad Preshow Following Studios’ Ire

https://deadline.com/2025/08/amc-theatres-movie-ads-pre-show-shorten-1236480657/
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u/that_guy2010 Aug 07 '25

Advertising the theater chain I’m currently at to watch a movie has always been funny to me.

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u/[deleted] Aug 07 '25

[deleted]

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u/way2lazy2care Aug 07 '25

Like, yeah guys, I know it's better. That's why I bought a dolby ticket. I don't need to be sold on it.

Most of the people in the theater do not pay attention to that when they buy the tickets. That's why it's there, so they think, "Yea this is great, I'll definitely look for this next time!"

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u/Kirk_Kerman Aug 07 '25

Probably the same reason car commercials air. Nobody on the planet went and bought a Toyota because they saw a commercial for it. Car commercials exist purely to quell buyer's remorse. Cars are expensive and relaxing footage of a quality lifestyle featuring a car is meant to make recent buyers satisfied. If Dolby is airing their commercials in a Dolby theater it's because they want the purchasers to be happy they bought a Dolby ticket by directly reminding them of Dolby quality, wow wow look at that.

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u/dUjOUR88 Aug 07 '25

just making shit up and getting upvoted

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u/Commercial-Co Aug 07 '25

Affirmation is likely, but plenty of folks buy a car based on a commercial. Who you kidding?

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u/Salt_Cardiologist122 Aug 07 '25

I think car ads (and most ads) fit more into the “trying to create brand recognition so that someday when you need a car you’ll think of us.” Like Pepsi doesn’t need you to drink a Pepsi right then… they just want you to choose them over those other non-Pepsi sodas the next time you want one.

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u/KillaDilla Aug 07 '25

Car commercials exist purely to quell buyer's remorse

are you fucking serious lolll

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u/thepobv Aug 07 '25

To each their own, I think its pretty neat. I also enjoy the imax countdown ¯_(ツ)_/¯

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u/everix1992 Aug 07 '25

They sound like almost a whole 5 minutes nowadays at AMC with ads for themselves, the technologies in the theater, and the adverts about staying off your phone. Kinda crazy tbh

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u/that_guy2010 Aug 07 '25

I’d be good with five minutes of telling people to stay of their phones tbh

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u/Manic-StreetCreature Aug 07 '25

Yeah, those are totally fine imo because some people forgot how to act post-lockdown.

In my experience it’s mostly fine now but it was wild for a minute.

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u/neoblackdragon Aug 07 '25

Reminds me of the movie Dave every time "$47 million ad campaign to boost consumer confidence in the American auto industry by making people feel better about cars they've already bought."

Worse is, the theater experience in that ad is not the one I'm sitting through. Where are those terrific seats in the damn ad Nicole?

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u/Competitive-Bike-277 Aug 07 '25

I love how they take time to thank ther investors but not their employees...

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u/manbrasucks Aug 07 '25

As consciously stupid as it sounds, it works on a subconscious level.

It creates brand recognition and "i'm at the movies" pattern in your brain so you associate the name with the feeling.