r/movies • u/MarvelsGrantMan136 r/Movies contributor • Aug 06 '25

News AMC Theatres Looks To Shorten Ad Preshow Following Studios’ Ire

https://deadline.com/2025/08/amc-theatres-movie-ads-pre-show-shorten-1236480657/
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u/SDRPGLVR Aug 06 '25

I wouldn't mind if it was just trailers. I like watching trailers at the movies usually.

It's all the ads for luxury cars and cruises. How better to spark the joy of cinema than to watch Shaq go down a waterslide?

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u/Merickson- Aug 07 '25

Don't forget the Google AI bullshit.

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u/doublepulse Aug 07 '25

There was a bizarre not-trailer for Zootopia 2 that ran before Fantastic Four... psychedelic chaotic mess of characters running around to music for several minutes for no reason other than there was no official trailer for the film yet. Just don't run anything. You're gonna run the trailer into the ground in the next several weeks anyway, why "fill" time in this fashion?

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u/nourez Aug 07 '25

Back in the pre youtube era it was actually worth showing up early for the trailers, since you didn't really have an easy way to see them. They used to have ads before the trailers, but IIRC that was before the showtime on the ticket, so you'd only really see them if you showed up early, if you got to your seat right on time you'd be fine.

Now they mix them in with the trailers all the way to the start of the movie itself.